Helping advisors deliver brilliant tax planning
Our team builds AI purpose-built to help advisors offer the kind of personalized, sophisticated tax planning that used to be impossible to scale.
Our Story
Worthy started with a simple observation. When an advisor helps a client save real money on taxes, their relationship changes. Unlike intangible future returns, tax savings is money in the client’s pocket today. It’s immediate proof that the advisor is worth every dollar of their fee.
Delivering meaningful tax impact across an entire book of clients hasn’t been easy. Advisors juggle 15+ tools, manually piece together data, and rely on generic software that gives every client similar suggestions regardless of their actual situation. Advisors have the right insights, but turning them into action takes too much work.
We built Worthy to close that gap. Worthy is designed to combine deep tax knowledge, client-specific context, and mathematical precision into an AI-native platform that’s straightforward enough for any advisor to use from the moment they log in.
Worthy requires no setup. It goes beyond templates. And it learns from every interaction with you. It turns multiple tabs, apps, and manual calculations into a single, intelligent view of your clients’ tax picture. It will help you shine by turning more of your best instincts into results that clients love.
Our Team
Jonathan Hudacko
CEO and Co-Founder Just Invest (acq Vanguard), COO at Pluribus Labs, former Managing Director of Multi-Asset Analytics, MSCI Barra. Stanford, Cal (Haas).
Our Advisors
Backed By
Come Build With Us
We’re a small, early-stage team looking for people who are passionate about the intersection of AI, finance, and technology. If you want to build tools that advisors can rely on more often, we’d like to meet you.
Let's level up your tax planning
See how Worthy turns your insights into thoughtful action.