About Worthy

Helping advisors deliver brilliant tax planning

Our team builds native AI that makes it possible to offer the kind of personalized, sophisticated tax planning that used to be impossible to scale.

Vision

Our Story

Worthy started with a simple observation. When an advisor helps a client save real money on taxes, their relationship changes. Unlike intangible future returns, tax savings is money in the client’s pocket today. It’s immediate proof that the advisor is worth every dollar of their fee.

Delivering meaningful tax impact across an entire book of clients hasn’t been easy. Advisors juggle 15+ tools, manually piece together data, and rely on generic software that gives every client similar suggestions regardless of their actual situation. Advisors have the right insights, but turning them into action takes too much work.

We built Worthy to close that gap. Worthy is designed to combine deep tax knowledge, client-specific context, and mathematical rigor into a native AI app that’s straightforward enough for any advisor to use from the moment they log in.

Worthy requires no setup. It goes beyond templates. And it learns from every interaction with you. It turns multiple tabs, apps, and manual calculations into a single, intelligent view of your clients’ tax picture. It will help you shine by turning more of your best instincts into results that clients love.

Team

Our Team

Jonathan Hudacko

Jonathan Hudacko

Co-Founder & CEO

CEO and Co-Founder Just Invest (acq Vanguard), COO at Pluribus Labs, former Managing Director of Multi-Asset Analytics, MSCI Barra. Stanford, Cal (Haas).

Tom Linford

Tom Linford

Co-Founder & CTO

4th engineer at Robinhood; built core trading infrastructure and scaled engineering over a decade from pre-launch to millions of users. Stanford.

Rosanna Leroe-Muñoz

Rosanna Leroe-Muñoz

COO

CRO at Just Invest (acq Vanguard), VP at Provide (acq Fifth Third), VP at Guideline (acq Gusto/Vestwell), JPM, Merrill Lynch. Cal.

Nick Kelley

Nick Kelley

Head of Tax Product

VP of Product, Tax and Estate Planning at LPL Financial, Product at Bloomberg, former Tax and Estate Planning Attorney with Ernst & Young.

Elsa Choi-Hausman

Elsa Choi-Hausman

AI Engineer

AI Investment Research at Nuveen. Brown Applied Math & Computer Science.

Estée Goel

Estée Goel

Design Engineer

UX & Design Engineer at Stack Sports. Carnegie Mellon Human-Computer Interaction & Economics.

Tom Spaniol

Tom Spaniol

Head of Customer Success

Co-Founder ZenLord Pro, Co-Founder HOA Hero.

Elliott Brown

Elliott Brown

Marketing Advisor

Head of marketing at OnPay, led content at SurveyMonkey, Gusto. Stanford.

Careers

Come Build With Us

We’re a small, early-stage team looking for people who are passionate about the intersection of AI, finance, and technology. If you want to build tools that advisors actually love using, we’d like to meet you.

Let's level up your tax planning

See how Worthy turns your insights into thoughtful action.

Get in touch